The best approach is always to look at and understand your unique situation and what you are trying to achieve. The key is to quickly identify what are the best actions to support your mission and current capabilities. That means that you focus on what is important and what will bring results.
What works in one industry or for a competitor might not be the right course of action for you. The right actions at the right time for your current business that lets you start a business faster and grow your business more easily . It is also a lot more fun when you are working on the things that bring results.
My approach is always the right one because it focuses on what you need, to get the result you want.